YouGov Consulting is supported by a dedicated quantitative analytics team; it is our job to help provide insight for clients. By working closely with the various consultancy sectors we develop a good understanding of the needs of a particular client, the needs of their business and the objectives of the research.

Involved from the proposal stage to the final presentation of findings, we use our expertise to provide guidance throughout the research process so as to ensure that the data collected is suitable for the application of advanced statistical techniques that can be used to inform our response to the needs of our clients.

By using advanced techniques we can go beyond merely describing the data, we can begin to explain and even predict attitudes, behaviours and harder business outcomes. These explanations and predictions can help our clients to inform a number of things, including their own behaviour, both internally and externally, decisions about their products/policies and how they approach their marketing, communications and people strategies.

For more about quantitative analytics, including advanced techniques, click here.