Ever more savvy and elusive consumers, hyper-competitive markets, a hunger for better, deeper insights and alternative perspectives all place huge demands on qualitative research to evolve.

Rather than 'me-too' qual, YouGov has launched an evolved qualitative offer which:

• Increases access to authentic consumers, using appropriate media
• Is eclectic in using different approaches and perspectives, effectively and efficiently integrated
• Ensures that qual insight is brought to life in our clients’ businesses through inspiring deliverables and workshops

By combining the knowledge, creativity and inventiveness of leading edge qualitative researchers with YouGov's track record of innovation in methodology and consumer access, we are able to offer evolved qual appropriate for today’s client and consumer alike.

Our offer:

• UK and international
• Stand alone or fully integrated with YouGov quantitative work
• Classic qual plus alternative cultural and observational approaches
• Workshop facilitation
• Creative sessions for innovation or breakthrough problem solving
• Panels, communities and longitudinal qualitative consumer engagement
• Online and offline
• Mainstream consumers and expert audiences
• Consumer, business and organisational audiences

For more about qualitative research, including case studies, click here.