We work closely with clients to help design and implement the most effective way to understand and monitor consumer brand relationships.

We tailor each project to the needs of the client and the holistic context for the brand. This helps our clients to assess ongoing and ad hoc brand-related activity and act on specific brand drivers in order to grow and/or reposition brands.

Many markets are increasingly driven by affinity, so we need to understand emotional as well as behavioural relationships. We can help you create simple yet powerful diagnostic tools for your brand, which allows you to identify competitive threats and opportunities and so build the long term value of your brand.

BrandIndex

As well as bespoke solutions, we have unrivalled experience of brand tracking through BrandIndex, the daily measure of public perception of 850 consumer brands across 34 sectors, measured on a 7-point profile: general impression, ‘buzz’, quality, value, corporate reputation, customer satisfaction and whether respondents would recommend the brand to a friend. For more about BrandIndex, click here.