Mobile Buying Experience
Tracking consumer experience of buying mobile phones, accessories and services
The mobile phone industry is missing out on significant sales volume, even amongst consumers who are ready and willing to be sold to. There is a genuine opportunity to gain market share for the retailer that bridges the gap between what consumers expect and what they actually experience during the journey from browser to buyer.
YouGov has just launched its Mobile Buying Experience tracking service - a survey conducted three times a year, monitoring consumers' satisfaction with their recent experiences while shopping for a mobile phone or related products and services.
A key finding is that only just over half of 'shoppers' actually bought something. Potentially more worryingly for vendors of mobiles and services, even amongst people who entered into the shopping experience with the serious intention of buying something, only two thirds actually bought something. The other third represents a massive lost opportunity for vendors of mobile-related products and services.
In the benchmark wave of our tracking survey, we interviewed nearly 10,000 consumers about their mobile browsing and buying experience. So we can tell you:
- which channels (online, shop or direct) consumers are using to make their purchases
- which channels consumers are most / least satisfied with
- which specific vendors consumers are buying from
- which specific vendors consumers are most / least satisfied with
- what makes some vendors better / worse than the competition
- likelihood of recommending specific vendors to friends and family
- reasons for recommending / not recommending / buying / not buying
Information Sheet: [532kb] ...
Contact:
T: +44 (0)20 7012 6000
E: consultinguk@yougov.com
