News

YouGov partnering the first Government 2010 Event in London

YouGov are pleased to be partnering the first Government 2010 Event in London on October 22nd, 2009. Peter Kellner, President and Head of Political and Social research at YouGov, will be giving a keynote address.

The event will bring together parliamentarians, civil servants, technologists, bloggers and researchers to discuss and debate what we should do in response to the changes facing government and public service.

In his keynote address, Peter will use YouGov’s research data to show that so-called web 2.0 technologies are transforming the way people communicate, interact and entertain themselves. He will demonstrate how YouGov’s online survey tools, where respondents engage with web 2.0 technologies, produce consistently accurate results when predicting election outcomes.

He will argue that if government is to remain current and relevant it needs to open up to a society that is more information savvy than government itself. People of all ages are, increasingly, by-passing traditional media and creating their own. They are communicating via a myriad of new social networking tools. They have the ability to build better web based information portals than government itself.

For more information on the Government 2010 event, please click on the link below:

http://quadrigaconsulting.co.uk/gov2010

For more information on YouGov Political and Social research:

Contact Peter Kellner / Kate Davies

T: +44 (0)20 7012 6000
E: peter.kellner@yougov.com
E: kate.davies@yougov.com