Endorsements

"I rely on the YouGov polls as the most reliable of the opinion polls. YouGov has certainly performed well in recent elections, particularly in the election for Mayor of London."

William Rees-Mogg
The Mail, June 1, 2008

"The London election proved to be a triumph for YouGov, this newspaper's national pollster. It had been mocked by rivals for its surveys which showed Boris Johnson had a convincing lead over Ken Livingstone. Its final poll on Thursday morning was accused by Labour activists of bias, as it showed Johnson with a six-point lead when others showed the candidates neck-and-neck. Johnson, of course, won by 53% - 47%."

Sunday Times, May 4, 2008

"For some time commentators have been saying that the Conservatives could not win the next general election because they were stuck on 40 per cent in the polls and needed to get to 45 per cent to have the prospect of an overall majority. There was something in this argument. It would require an extraordinary collapse of the Labour Party for the Conservatives to win outright. Yet now the unthinkable has happened. A YouGov poll yesterday in The Sunday Times put Conservative support at 45 per cent, with Labour on 32 and the Liberal Democrats on 14. These are landslide figures. Since the 2005 general election I have taken YouGov as my gold standard poll ..."

William Rees-Mogg
The Times

"We changed to YouGov several years ago because we were becoming increasingly dissatisfied with traditional "cold-call" polling organisations. People have become less and less willing to respond to random callers to their homes and therefore response rates to conventional pollsters have dropped alarmingly. This can, and does, lead to skewed results. As recent comparisons have shown, notably during the 2005 general election, YouGov is generally more accurate, quicker and more flexible than its telephone-poll rivals. Equally significantly, in my view, they are able to ask more questions per poll.

Neil Darbyshire
Executive Editor, Daily Telegraph

"...were throughly impressed with how accessible, helpful and responsive you were throughout the whole proces"

Stephan Moss
Managing Director, BCP

"I wanted to let you all know that we are lucky enough to work with an extraordinary company; YouGov. They conduct a lot of research for us on various clients and today they have gone to extraordinary lengths to fulfil a bid from the BBC who wanted to talk to them about One.Tel research. I have never worked with such flexible and 'happy-to-help' people. If you ever need research. Look no further than them."

Niall Cowley
AUGUST.ONE COMMUNICATIONS

"Thanks very much for all your help on this - you have done a brilliant job on this lot. Very much appreciated."

David Hargreaves
Credo

"The service received has been excellent. You listen to what we want but more importantly you understand the pressures we are under. Knowing I can rely on your team takes a considerable amount of pressure off us."

Becky Rose
Marketing ManagerMoto Hospitality

"I have worked with YouGov on a number of projects and have always found them to be very innovative and professional."

Jonathan Gardner
Consultant, Watson Wyatt

"Many many thanks for your help so far, you've been a star! Have been telling everyone how co-operative you guys are being - quite different to many other research companies we have worked with!!"

Jacqui Power
Creative & Planning Director, McCann-Erickson Public Relations

"Your expertise in formulating the table and delivering it to time enabled me to produce a lengthy programme based on its results. The programme has been well received by the Channel and indeed, by and large, by the public!"

David Gilbert
Executive Producer, OPTOMEN TV

"Thank you for running through the overall results with me over the phone. We are delighted with the findings - and I'm extremely pleased with the service received from YouGov."

Kristina Blissett
Senior PR Manager, PricewaterhouseCoopers LLP

"We would be grateful if you could pass on our thanks and appreciation to everyone involved in helping us deliver, what we feel have been, 6 very successful and entertaining (TV) shows... your contribution made a huge difference and if (when) we get a second series we'll be back with more outrageous demands (and you can up the invoice). I noticed in two different articles in the Observer on Sunday that YouGov were mentioned as the best and most credible pollsters. The Observer says it so it must be true".

Gerry Callaghan
BBC Public Opinion

"YouGov has worked with the ABI for a number of years, helping support our analysis with timely, focused and informative research, getting at the heart of the issues facing the insurance industry."

Alex Roy
Senior Economist, Association of British Insurers

"YouGov is not only able to work within short time frames; the accuracy of results, coupled with its expert advice, helps us to realise our clients strategic objectives."

FD Consumer Dynamics

"We were very pleased with the level of commitment shown by YouGov from the very outset of our project. This was a new initiative for us and it was important to be properly guided in order to reach the best conclusion possible. We are now moving on to the second phase of our project and are looking forward to YouGov's support and advice throughout."

Bill Hamilton
Head of Group Public Affairs, Transport for London