YouGov plc is a professional research and consulting organisation, pioneering the use of the Internet and information technology to collect high quality, in-depth data for market research, organisational research and stakeholder consultation; providing companies with a rounded view of their staff, customers, brands and investors as well as assessing opinion amongst the general public and the media.

Through panel management expertise, flexibility and an innovative approach to recruitment, YouGov operates a panel of over 200,000 UK members representing all ages, socio-economic groups and other demographic types. YouGov also specialises in growing and maintaining dedicated panels of specialist consumer and professional audiences and offers innovative and tailored market research solutions, quality service and insight that allow clients to make effective decisions about their business.

YouGov has been acclaimed as the country’s most accurate opinion pollster and the most quoted research company in the UK and has operations in the US, Europe and the Middle East.