YouGov plc
Region: United Kingdom
Head Office: England (London)
Founded in 2000, YouGov is a full service research company primarily using online panels to provide quantitative and qualitative research across a range of specialisms. These include consumer markets, financial services, technology and telecoms, media, politics and the public sector. YouGov’s full service offering spans added value consultancy, syndicated product offers, omnibus and field and tab services.
YouGov operates a quality panel of over 280,000 UK members representing all ages, socio-economic groups and other demographic types. YouGov dominates Britain’s media polling and is one of the most quoted research agencies in Britain. Its well-documented and published track record demonstrates the accuracy of its survey methods and quality of its client service work.
YouGovSiraj
Region: Middle East and North Africa (MENA)
Offices: Dubai, UAE & Saudi Arabia
YouGovSiraj is a leading full service research company with a boutique philosophy and a wealth of regional experience. As specialists in online research the company embraces new technology to deliver fast, accurate and cost effective results, using its regional panel of over 140,000. It has arguably the strongest qualitative department in the Arab world. The company prides itself on first class analysis, which offers unparalleled regional insight. The teams of passionate, curious and forward thinking researchers strive to breakaway from stereotypes in a constant quest for greater knowledge. Part of the YouGov Group since July 2006.
Visit the YouGovSiraj website: www.yougovsiraj.com
YouGovPsychonomics
Region: Central Europe
Offices: Germany (Cologne and Berlin) and Austria (Vienna)
YouGovPsychonomics is among Germany’s top 10 full service market research institutes, offering market research, organisational research and consultancy services across a range of sectors. YouGovPsychonomics employs more than 120 highly qualified scientific researchers and consultants. Its business activities cover the German-speaking as well as Central and Eastern European countries. Part of the YouGov Group since September 2007.
Visit the psychonomics website: www.psychonomics.de
YouGovZapera
Region: Scandinavia and Northern Europe
Offices: Denmark, Finland, Sweden (Stockholm & Malmø) and Norway
YouGovZapera is among the leading internet based market research institutes in the Nordic region with the mission to provide reliable and comprehensive answers to clients’ questions. YouGovZapera offers consulting services as well as basic data collection services, qualitative research and standard software solutions. It operates a panel of more than 140,000 members covering Finland, Poland, Estonia, Sweden, Denmark and Norway. Part of the YouGov Group since August 2007.
Visit the Zapera website: www.zapera.com
YouGovPolimetrix
Region: North America
Offices: Palo Alto, New York and Washington DC
YouGovPolimetrix combines leading-edge data collection technology, integration with large scale databases, and novel sampling and analytic techniques to empower managerial and policy decision-making. Its panel consists of 1.1 million participants in the U.S. and Canada. Part of the YouGov group since December 2006.
Visit the Polimetrix website: www.polimetrix.com
